Positivo Tecnologia facing the challenges arising from the new coronavirus | Know more
We are a Brazilian technology company that develops, manufactures, and markets computers, smartphones, tablets, smart home and office products, electronic security devices, payment machines, servers, and IT infrastructure solutions. We also specialize in educational technologies and special projects such as self-service kiosks, data collection devices for demographic surveys, and electronic voting machines. Additionally, we offer integrated services in IT equipment and mobility leasing, IT technical support, as well as managed IT services. Our portfolio of products and services is designed for end consumers, residential condominiums, businesses, schools, and public institutions.
Our company was founded in May 1989, inspired by an idea conceived in a classroom by our founder and current president, Helio Bruck Rotenberg. We entered the market with the goal of developing, manufacturing, and selling computers for schools that used the Positivo education system..
Starting in 2017, we entered a new phase that transformed Positivo Tecnologia. We implemented a diversification strategy and expanded our portfolio beyond computers, smartphones, tablets, and educational technologies. This broad range of solutions and operations in different markets has helped position the company as a leading Brazilian provider of hardware and technology services.
Our company continued its growth trajectory and established its operations around three business units: Consumer, Corporate, and Public Institutions. This allowed us to serve a diverse range of customers, including individuals, schools, residential condominiums, and retail networks, with products fully aligned to the needs and interests of Brazilians. We have become a "One Stop Shop," a technology company offering comprehensive products and services to meet the challenges of digital transformation and technological advancement for businesses of all sizes. Our expertise has made us specialists in public tenders, as well as developers of special projects that help government institutions become increasingly connected and technologically advanced.
Our solutions reach nearly the entire country. In addition to Brazil, we have a presence in other countries such as Argentina, Kenya, Rwanda, China, and Taiwan. Our administrative headquarters is located in Curitiba (PR), with manufacturing facilities in Ilhéus (BA) and Manaus (AM). We are a company with diverse businesses and a broad portfolio, which includes the following brands: Positivo, Positivo Casa Inteligente, Positivo Servers & Solutions, Positivo SEG, Positivo as a Service, Positivo Tech Service, VAIO, Infinix, and Educacional. Our portfolio also includes Algar Tech MSP, a company we acquired in 2024 to provide managed IT services to corporate clients.
Curitiba – Rua João Bettega, 5200 - Cidade Industrial de Curitiba, Curitiba - PR, 81350-000
São Paulo – Rua James Joule, 65, Edifício Torre Sul, 15º andar, conjunto 151 - Cidade Monções, São Paulo - SP, 04576-080
Manaus – Rua Javari, 1255 - Distrito Industrial I, Manaus - AM, 69075-110
Ilhéus – Rua Ásia, 151 - Iguape, Ilhéus - BA, 45658-464
Argentina – Gurruchaga, 830, Piso 5 - C1414DHR - Buenos Aires, Argentina
China – Room 15G-2, 15 Floor, No.111, Taizi Road (Shenzhen Free Trade Center) - Nanshan District, Shenzhen - China, Zip Code 518067
Taiwan – 7F-5, No.51, Sec.2, Keelung Road - Xinyi District, Taipei City - Taiwan, Zip Code 110
THIS IS OUR PURPOSE:
Technology is a driving force of transformation and progress in nearly every aspect of modern life. It amplifies abilities, enables connections, and creates countless opportunities. It facilitates access to services and information, democratizes knowledge, and enables instant communication.
It helps people be more productive and drives business. It simplifies daily tasks, enables the learning of new skills, and brings people closer together, strengthening relationships.
It automates business processes and services, fosters innovation, and enhances the experiences of customers, students, teachers, and citizens. Without complexity or excess, technology propels life forward.
For all these reasons, our purpose as a company is continuously strengthened by our belief, intention, and actions to make life better and smarter through the use of technology.
FROM THIS BELIEF AND WILL,
OUR PURPOSE WAS BORN,
OUR REASON TO EXIST:
TO MAKE PEOPLE´S
LIVES BETTER AND SMARTER WITH
TECHNOLOGY.
More important than technology itself, it is the solution it promotes.
The experience of each target audience is the key for the selection of the device, its design and specifications. This relationship does not admit absences or excesses. It seeks the right measure.
OUR POSITIONING FOLLOWS
THIS PROPOSAL:
TECHNOLOGY IN
ITS BEST VERSION:
CLOSE, PRACTICAL
AND POSSIBLE.
IN EVERY BRAND.
IN EACH DEVICE.
PERFECT FOR
EVERY AUDIENCE.
